Social media management as a marketing strategy is being employed by successful businesses to create brand awareness among targeted customers, appeal and convince them to purchase products and services.
In this era of internet exploitation, the website has become the ideal tool through which you can cost-effectively convey your messages to your targeted customers.
It is indeed evident that social media has become a massive part of our lives. Most businesses make uses of social media platforms to promote their businesses.
Social media management is one of the significant advantages of successful businesses, for it actually helps them reach all types of audiences wherever they are. From Facebook and Instagram to Snapchat, and Twitter people are spoiled for choices when it comes to getting in touch with the world.
A single WhatsApp group could contain the social media experts and data of an entire area code.
A Youtube channel can be a knowledgeable source of information related to how to set up a Facebook shop. One Facebook post could go viral and demand support for controversial matters that require change.
Hence, social media serves as the ideal medium for businesses, whether already in the game or starting out, to exponentially grow and expand their reach and simultaneously understand the market better.
However, most businesses don’t know how important effective social media management is to their business.
Well, considering that social media can be complicated most times, it is for you to have the knowledge so you can easily optimize your business and reach a larger audience.
How Important is Social Media Management To Business
Social media management is important for many reasons.
Your target audience today are reaching for their phones and spending more time online.
Let’s be honest!
Nomophobia (the proposed name for the phobia of being out of cellular phone contact and depending on it as if it was a limb) is a real thing.
We practically live with our mobile devices attached to us, and we panic when we search for them. We constantly check our phones every now and then mostly out of habit and the urge to stay connected at all times. Thus, social media plays a HUGE role in FOMO’s (fear of missing out) psychological components.
By keeping updated on what is happening around your niche and making your brand a part of the conversation, you create awareness and credibility and build your brand’s positive image.
Social media management can easily help you with damage control when it happens by responding to complaints. In addition to helping you reach potential customers to your more active campaigns.
You can take advantage of social media to participate in trends and conversations about your brand and services, both the positive and negative, as well as uncover information about your competitors and the industry in general.
Even if you don’t have an active social media plan yet, you easily get information and keep tabs on trends, what people are saying, problems, and basic information.
Social media can also be used to showcase your business portfolio.
You can use a post to express the human side of your brand with who you are, what you do, and what you represent.
Social media can be used to build trust. People want to know your story; they want to see more than a website, they want to know what you’re doing outside the office in your community, they want to see the culture if your business and who your team is.
Taking all these into account, social media management is not something businesses can ignore or just dabble in. It is an essential marketing strategy for any successful businesses.
With people spending an average of 135 minutes per day on social media, this means you have ample opportunities to make to ensure your offers are seen.
So ask yourself – why wouldn’t I want to show off my authority and credibility to my customers?
Types of Social Media Management Services
The different types of services that Social Media Management experts have to offer to their clients are as follows:
Social networks—Connect with people
Media sharing networks—Share photos, videos, and other media
Discussion forums—Share news and ideas
Bookmarking and content curation networks—Discover, save and share new content
Consumer review networks—Find and review businesses
Blogging and publishing networks—Publish content online
Interest-based networks—Share interests and hobbies
Social shopping networks—Shop online
Sharing economy networks—Trade goods and services
Anonymous social networks—Communicate anonymously
Knowing about these social media management services and understanding why you need it in your business can open up new ideas and channels for engaging with your audience more effectively.
Benefits of Social Media Management For Your Business
Increased Brand Awareness
Social media marketing helps you increase brand awareness and gain more exposure for your brand.
The good thing is that exposure is extensive, especially with millions of people on several social media platforms on a daily bases.
Having and implementing a social media strategy in your business will tremendously increase your brand recognition since you will be engaging with a broad audience of consumers.
More Inbound Traffic
As the saying goes, “traffic is crucial to the growth of any business.” Without a proper social media marketing, your traffic will be limited to your usual customers. Only customers who are familiar with your brand and keywords you rank for will search for or visit your website.
You will have more difficulty reaching a new audience if you don’t employ social media as a marketing strategy.
Gain Marketplace Insights
Market insight is one of the most valuable benefits of using social media for business.
With a social media presence, you can easily know the needs and thoughts of your customers by talking to them directly. You can also see customer’s opinions and interests that you might not be aware of.
Social media can be a complementary research tool to gain information that will help you understand your industry.
You can employ additional tools to analyze your customer’s demographics.
The ability to segment your content syndication lists based on topics, trends, interests, and identify which content types generate the most impressions is another insightful aspect of social media marketing.
The social media management tools give you the ability to see and measure your engagements and conversions based on different social media platforms and find the perfect combination for generating revenue.
Social media management is one of the most cost-efficient parts of an advertising strategy.
Setting up and creating a profile is absolutely free across all social networking platforms. And it is of relatively low cost if you decide to invest in paid promotions, compared to traditional marketing and other marketing tactics.
Being cost-effective is such a big advantage because you can retain your huge budget for other business operations while seeing a return on investment.
Improved Brand Loyalty
One of the major goals of any business is to have a ton of loyal customer base.
Considering that brand loyalty and customer satisfaction are in tandem, it is important to develop a bond with your customers by regularly engaging with them.
Social media is not all about introducing your brand, products, and promotional campaigns.
Customers perceive these platforms as a gateway where they can directly communicate with a business.
Therefore, you must implement social media marketing to get the attention of your most influential consumers.
Better Customer Satisfaction
People always want to feel that you deliver them a great set of results. They want to feel appreciated, and social media marketing allows them to feel that way.
It enhances customer interaction, and it helps take the experience to new heights very fast. It’s definitely one of the best investments that you can make for your business.
Higher Conversion Rates
With increased visibility comes increased opportunities and conversion.
Every comment, image, video or blog post may lead readers to your website, thus increasing traffic.
Good social media marketing will bring a positive impression to your business. When brands are interactive by daily updates, posting statuses, commenting, and sharing content on social media, it personifies a brand because people prefer to do business with other people, rather than a company.
More Brand Authority
Brand loyalty and customer satisfaction both play vital roles in making your business more authoritative, but it all comes down to communication.
Your brand appears more credible to customers when they see your company posting on social media, especially replying to customers.
Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have.
Satisfied customers are eager to spread the word about a great product or service, and they usually turn to social media to express their opinion.
10 Must-have Social Media Management Tools for Businesses
- Hootsuite – an integrated social media marketing dashboard.
- Buffer – schedule posts for all your social networks from one spot.
- Sendible – mainly focused on agencies.
- CoSchedule – organize your blog and social editorial efforts from one calendar.
- MavSocial – for adding images to social media posts
- Sprout Social for team-based social media management
- IFTTT – create your own custom recipes to automate social media.
- Zoho Social – Get insights to make a success out of using Snapchat
- Canva – create great-looking social media graphics.
- MeetEdgar for automating your posts
Hootsuite is a powerful social media management tool used in creating and managing business campaigns.
You can easily manage all your social media accounts directly on Hootsuite from a single dashboard.
This social media dashboard can be used to manage multiple profiles, tracking conversions, scheduling messages, and many other social activities.
Hootsuite standout features:
- Limited free plan
- Quickly and easily schedule campaigns via different social media platforms from one dashboard
- Compatible with major social media channels
- Free courses to help you get started with social marketing campaigns
Buffer is another popular social media tool. Many businesses and pro-marketers reach their audience via posting on a set timing to drive more social traffic to their web page or blog and get better results.
You can easily add a specific timeframe to share your content with few clicks.
Buffer has a free version, but it’s limited to one social profile per network. To unlock multiple profiles and features, you need to get that paid version.
The free version is compatible with Facebook, LinkedIn, and Twitter.
Buffer standout features:
- You can easily posts or updates articles, photos, and videos on your social media handles.
- You can schedule content across different social channels through one dashboard
- This tool is made for sharing your work effortlessly.
Sendible is a great social media management tool created for social media agencies who need to manage multiple social media pages for clients.
You can either integrate Sendible with blogs or social sharing sites or schedule posts across different social media platforms. It can also be added to Slack for easy communication.
Sendible can report brand mentions, enabling you to know your online presence and quickly respond to your audience. Furthermore, it also creates an organized editorial calendar for your blog.
This tool has a unique feature of sharing your existing content across the web, enabling you to reach a broader audience.
Sendible standout features:
- Schedules content and help your team to communicate better
- It has a handy mobile app for getting notifications when you’re away from your computer
- You can easily manage multiple marketing campaigns
With the latest trend on social media tools in 2020, Coshedule is undoubtedly one of the best tools. It is a wonderful marketing calendar that helps you manage projects on a single dashboard.
This tool helps increase productivity by organizing workflow, and you can simultaneously publish and share content to save time.
Coschedule standout features:
- Manage content posting on multiple platforms via a single dashboard
- Schedule an organized calendar for smart marketing campaigns
MavSocial is a complete social media tool that aims to do everything: from publishing to engaging to monitoring and measuring success. The service connects to Facebook, Twitter, LinkedIn, Instagram, YouTube, and Tumblr.
A unique feature of MavSocial is the impressive stock images library that is ready to go. With over 20 million royalty-free images available for you to use and add visual elements to your posts.
With MavSocial, you can easily add stickers, effects, and filter your images.
This multitasking app has a full set of tools for seeing mentions, keywords, hashtags, tracking campaigns, trending topics, and more.
Sprout Social is quite similar to Hootsuite.
It combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
This app is one of the social media tools that provides customer relationship management (CRM) features.
Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Sprout Social standout features:
- Amazing reports: social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
IFTTT (If This Then That) is a creative social media tool that can be used to build a connection between different apps and devices. It effortlessly helps boost productivity.
IFTTT standout features:
- Automated sharing across social media apps and sites
- Build your own unique recipes with triggers and actions
Zoho Social is a powerful social media management tool that will help you manage multiple social media accounts, research relevant keywords, work with team members, and schedule posts all from one dashboard.
Zoho Social has Facebook lead ads, advanced reporting features, a SocialShare browser plugin, and CRM integrations.
Canva is the best social media tool for designing appealing images for your Pinterest and Instagram marketing.
This tool gives you the freedom to create and design stunning images without any knowledge of graphic design.
You and use Canva to design visually appealing content for brand aesthetics, such as Twitter posts, LinkedIn banners, Facebook ads, YouTube thumbnails, Pinterest images, Infographics, and many other templates suitable for your marketing campaigns.
Canva standout features:
- Design great-looking content from your web browser
- Thousands of unique graphic elements for designing stunning images
- Pre-made templates for ads, social media headers, infographics, and social media posts
Edgar is a unique tool for scheduling content. It allows you to create categories for different content with publishing time to each category, thus enabling you to target a specific niche or audience at a set time.
This unique feature ensures that you get the best out of each social media post.
Edgar automatically re-posts an update to ensure your post reaches a large audience and that not content goes unnoticed.
Edgar standout features:
- Edgar optimizes post times by category, rather than using a single queue
- Edgar reposts social media content to help you get more eyes on your posts.
- It supports the three common social platforms, including Facebook, Twitter, and LinkedIn.
10 Best Practices for Social Media Management
- Designs for effective channel strategies are based on following good or likable personalities. Some qualities for building charisma include sincerity, humor, and diplomacy.
- Developing an organized framework to support each channel individually should include establishing an engagement rhythm that meets the needs of an audience.
- Set a mission and purpose for each account, which includes learning more about the audience you’re trying to reach. The conversation will give you clues about how to adapt your messages to connect your brand to what is useful to them.
- Create content that is engaging, contextually, relevant, and shareable. Polls, promotions, and questions can be used to expand basic editorial content for more social interactivity.
- Construct a listening process to monitor brands as well as conversations related to each account because good listening skills makes better conversation easy.
- Conversation is best supported with an information path and workflow to ensure company representatives can engage or respond correspondingly and appropriately.
- A social media brand guide will help to define the brand persona, characteristics, voice, and essence to be consistent with brand presentation and use in other media.
- Customer service functions to solve problems and answer questions. It also builds prospect trust. In social streams, a dedicated channel to satisfy customer needs is a best practice to promote appreciation and loyalty.
- Timing is everything, and clarity is essential. Optimized language and timing is a best practice to improve reach and engagement.
- Performance metrics are essential to improve engagement and editorial strategy. Measures of social performance significantly differ from financial indicators. On the other hand, social performance does affect the bottom line, so distinct metrics need to be defined as relevant to how social media contributes to business accounting.
Tips For Effective Social Media Management
Find your Channel
Keep in mind that even though it is usually recommended to use more than one social media channel for a business, it is not necessary to join all social media platforms. Social media are undoubtedly effective, but if you can’t handle it well, then it will be useless.
For example, if you are offering services such as Oil and Gas Company, you don’t need to be on Pinterest or Instagram necessarily. It will probably benefit you more if you have an account or presence on LinkedIn.
It is important to evaluate your field, audience, and overall brand impact to find the perfect platforms for your business.
Find your Brand / Niche’s Voice
A significant aspect that you have to remember to implement on your social media management is that your channels need “consistency” all the time. The content of your accounts should be consistent and focused on the brand or service that you are offering.
By doing this, your audience will be able to build trust and credibility with your business. Not only this, but it will also gain more traffic that will bring more income to your business. Find the appropriate direction you want and go with that. Be sure that you are actually keeping up a consistent flow of posts to your accounts that perfectly fit your business.
Schedule your Post
Another important thing to remember is to identify the best times for your post as well as the perfect post volume. It is advisable to create a social media calendar with the content and schedule of each social media channel.
It will help you organize your content and be reminded of what has been done. Each one of the platforms engages users differently, and they also content at different times and volumes. Take note that you should post whenever your audience is active, for it will help your post to be seen by many.
Do research about each platform and experiment on different strategies that will best fit your audience and the right amount of post to keep them hook instead of them getting annoyed.
Stay on Top of Algorithms
Changes are inevitable in all aspects of life; the same goes for social media. It is adapting to its users, and all the large corporations are figuring out how to better identify their publics from time to time. They often do it by changing algorithms.
Algorithms are the set of rules that actually rank the order that every user sees content on a social platform. It is not only important to have good content and Ads; it is also a big thing to make sure that people actually see it.
This is why it is important to read the latest updates on each social media platform and check how others are able to address their content.
Target your Ads
Ads are actually helpful in effective social media management. It helps in targeting your market as well as the markets that you want to expand into. It will not be hard for you anymore for a lot of ad builders allow you to get specific on targeting. Before you start, make sure that you consider your audiences. Ads will ask you where you would like to place them that will be helpful for your business.
Analyze your Results
As mentioned, it is best to look for the best ways to showcase your content, the best schedule for each post, the perfect ad, and the audience. Once you are familiar with your platforms and were able to find the best time and ideal content for your business to utilize, it will be easy for you to implement effective social media management.
Analyzing the results and taking note of where you should improve is a must for your business to reach success.
You just learned how social media management can help improve your business
And that means you can now employ this powerful marketing strategy to grow your business, create brand awareness among your targeted customers, appeal, and convince them to engage and purchase your products and services.
To that end, let’s quickly recap what you learned over the last few minutes:
- You learned how important social media management is to businesses.
- You learned the types of social media management services.
- You found out the benefits of social media management for your business.
- You learned the 10 must-have social media management tools for businesses.
- I revealed the 10 best practices for social media management.
- Plus, you discovered tips for effective social media management.
Some folks tell me that this is the best information on social media management available anywhere.
But don’t take my word for it – check them out for yourself and let me know your thoughts!