You’ve probably been searching around the web for quite some time now, trying to learn as much as you can about how to grow my business on social media. Or maybe you’ve even tried to grow your business using social media, but it didn’t turn out as well as you hoped.
You see others do it. And it seems like everyone makes it look so easy. But for some reason, success keeps eluding you.
Indeed, if you’re like a lot of people who are just starting a business, you probably ended up thinking that social media is only confined to people posting pictures of their loved ones.
Because this time, you’re going to be armed with the same tips, tricks, and secrets that successful brands and businesses know.
You have seen or heard of sites grow to thousands of members or subscribers within months of launching. Actually, it is becoming more and more common. You have heard your competitor’s stories of how they experienced exponential growth in their businesses. Web-based businesses that are merely 1 -3 years old are growing and generating millions in revenue.
How are your competitor’s websites experiencing such growth? Is it through cold traffic or spending millions of dollars through PPC campaigns?
While PPC and SEO are essential to executing a comprehensive marketing plan, they are not the key to creating the exponential growth you saw with Facebook, Twitter, and YouTube.
The online world has transformed into one giant popularity contest. But I have good news for you.
The good news is, you don’t have to be the cheerleader to win the contest. Only the unique and the smart can win this contest, which I know you are.
I can’t possibly explain all of the details and nuances that are going on within the social media industry, but I will touch on the vital points that will help skyrocket your business.
If you’ve ever wanted to learn how to grow my business on social media, you’re in luck. That’s because this article will reveal to you some tips, tricks, and secrets.
Indeed, in just moments, you’ll discover:
- Why use social media for business
- How to grow your business using social media
- Importance of social media in business
- Social media management tips
Read on to learn more…
Why Use Social Media For Business
Social media is the new online marketing force. What was once seen as socially interacting channels has now been embraced by the business world as a powerful marketing tool.
With its multitude of users, Twitter, Instagram, and Facebook can help you get your business found by people who need your product or services. These social network sites allow person-to-person networking.
The power of social media must not be underestimated by business owners who wish to grow their business and reach a broader audience. Social media for business is an effective marketing tool; it also allows businesses to connect and engage customers on a completely new level.
No matter if you’re starting a business from home or anywhere, social media marketing can help you grow and improve your business popularity.
How To Grow Your Business Using Social Media
According to Statistica, by 2021, the number of social media users worldwide is projected to reach 3.02 billion active users per month. That’s one-third of the world’s entire population!
So, it’s evident that the majority of the world’s citizenry is more active with social media.
As a brand or business owner, you should have basic knowledge of social media marketing. You should know how to use it to reach and connect with your target audience. You should know how to use social media management tools to create engaging and excellent content that moves people to act and to build relationships.
Here are a few steps that you need to follow on how to grow your business using social media.
Step 1. Develop a strategic plan
Your marketing plan is to be executed with a strategy that includes your goal and the measures of success. You need to create an engagement plan which should consist of your content strategy, the voice or tone of the content, and what response you expect to get from your audience.
Business is not all about hard-selling, but about building relationships. Do not focus mainly on how to drive in sales. Instead, focus on how to gain your audience’s trust.
Step 2. Build a community for great projects
This is a great marketing strategy used for the long haul. You can maximize its potential by creating a community or tribe such as Facebook, LinkedIn or Twitter, with people who share similar interests. You can convince friends and colleagues to join that community, but rules must be established as it grows.
Step 3. Stir the interest of your potential customers
You can use social media to update regularly and monitor your accounts in other not to miss comments, queries, or even complaints of your existing or potential customers. Prompt responses are vital in helping you decrease the chances of ruining customer relationships.
Using visuals such as videos, images or infographics, which are often easy to share, can be a better means to attract your customer’s attention.
You can also search for the latest trends of your customer’s affection by searching for #hashtags, tweets or Facebook posts.
Step 4. Blog, Blog, Blog
Another proven effective social media marketing tool is blogging. Your blog or website serves as your operational base with social media sites like Facebook, Twitter, and other sites serving as channels that drive traffic to your blog or website.
Every business needs to have a blog because every new blog brings new traffic and sales opportunities. The typical consumer behavior is to engage with business before reaching a buying decision, and visiting your blog is one of the ways.
Step 5. Engage through social media
A powerful secret on how to grow my business on social media is to engage and interact with your followers. If you wish to see exponential growth in your business, you need to learn how to engage with your customers. And this can be easily done by starting conversations, responding to questions, and being friends with your customers online – use it to build relationships.
Importance Of Social Media In Business
The importance of social media in business cannot be overemphasized. In today’s business world, you need to be one step ahead of your competitor. A business that is not using social media properly, practically does not exist.
Currently, all searches for a service start online; and it is not even directly through the search engine but through social network sites.
If you want your business to stay in the game, you must fully understand the importance of social media in business and how it can influence it.
Branding is the first thing you will get from having a social media presence. Through the image that you want to make known to your customers, they will understand your business, be interested in it, and come to know like and trust you.
This digital marketing strategy is essential, and the easiest way to do it is through having a social media presence.
Make out a plan of daily publications on all social networks and publish at different times of the day to have a greater reach.
Employing social media for business will drive more traffic to your website. As more people see your posts, more people may visit your page, which will bring you a higher position in search listings, helping your brand reach a larger audience and more exposure.
Continuous publication is the key to drive more traffic from your social media pages to your website and thus gain more visibility.
Once the social pages attract the attention of your clients, they will expect that your company is a responsible business and capable of providing a service with a consistent and professional website.
If you manage to have that perfect connection between your networks, your website, and the means to communicate directly with your company, you will be able to gain credibility among your potential clients.
Reputation and customer loyalty
Social media have become a powerful tool that can help you attract loyal and new customers, gain more exposure, and promote your business to reach a broad audience.
The more positive comments there are about your brand on social media platforms, the more reputation you will earn, and the better your presence on the internet, which translates into more significant opportunities to make money.
Let’s not forget the importance of customer service when dealing with a potential buyer/user.
This applies not only in real life, on social networks, and your website, but also in excellent customer service management.
Quick responses, ease of information, multiple means of contact, professional people at the customer’s disposal, and more is what your business needs to have excellent customer service.
Any follower, any comment, anyone interested in even seeing your website is a sales opportunity that you can take advantage of.
Your business has the most powerful and currently used communication channels to capture as many customers as possible and generate day-to-day business opportunities.
If you make a strategic marketing plan to publish on social networks and you have a striking website with a good interface and connectivity with your services, you can get more traffic to your company, and the results will be unmatched.
Social Media Management Tips
Although social media management may seem like child’s play in the digital marketing world, it’s not always the sweetest thing.
It’s inevitable that you’ll encounter challenges if you dive without preparing to do a great job. Social media management is not a one-time activity, but rather a process that must be analyzed and optimized to obtain the best results.
The following are 10 social media management tips to help you grow your business.
Many marketers don’t have a documented social media strategy or plan to create one. This means that all their activities are only ad-hoc and are not based on any analysis or the preferences of the target groups. This leads to many problems, such as ineffective communication, the burning of money in campaigns, and the leakage of social media management.
Not having time to make a proper social media strategy is inexcusable. Identify your target groups, see how your competitors behave on social media and set your tone of voice. You may think it has nothing to do with social media management, but these elements actually keep you on the path to success.
Incorporation into the network
You may get excited about the growth of your team and start hiring people like crazy. But each person comes with their individual skills, expectations, and different types of work history, habits, and points of view. In short, this means that they have to get used to working with you, your projects, and clients.
There is an entirely different story on how to prepare for a smooth onboarding process. In terms of social networks, any new member of your team needs to know the communication strategy and tone of voice for your clients. They have to be aware of possible bottlenecks and remember the essential elements of the messages.
Internal and external communication
Without proper incorporation, you and your employees may have difficulties in ineffective communication. New members of any team may not cope with the dynamics of your projects or may not fully understand the needs of your clients. Without knowing the tone of voice, the brand book, the terms and conditions of each client, your new employee can communicate poorly with you and your clients and coworkers.
To ensure clarity in all aspects, get them to know your customers personally. This type of interaction can help with efficient collaboration.
Getting customers and new employees to meet allows each party to meet the new person responsible for social communication. If your employee knows your client on a personal level, this can help them recognize their preferences, needs, requirements, and expectations.
You need a clear workflow from day one. Everyone needs to know who are the people to turn to for content creation, approval, charting, and community management.
Why is it so important? Well, even if you think your strategy is going well, situations can become hectic and tangled with poor communication, leading to disorganization and general dissatisfaction.
Knowing who manages what activities should be the most important. Everyone should know who creates the summaries, who prepare the charts, who submits them for approval, and who actually gives the customer approval, as well as who pushes the content for publication.
For some people, deadlines are terrifying. However, you need to introduce them to your workflow to maintain some discipline.
Do you know what to do if there is a crisis at 10 pm on a Saturday? If not, it is time to prepare a set of procedures for crisis prevention.
Even the most essential social media management processes can be effected without a crisis prevention plan. You can’t fully protect yourself from a crisis, but you can figure out what to do when something unexpected happens.
Create templates with answers to customer questions as a preventive measure. This is essential in sensitive industries when the crisis can visibly affect business, sales, recognition, and prestige.
Know your audience
You may be tempted to come up with ideas for social media posts during marketing meetings or brainstorming sessions. Although they can be a good way to improve the creative process, it is the audience that you should always take into account. What would be interesting to them? What type of content are they likely to engage with?
People interact with content that resonates with them, and it’s never a good idea to make a blind guess. Instead, get to know your audience.
Create people, analyze your audience through different channels, segment the audience to share adapted content based on specific interests. Striving to meet the audience will always reward you.
Complete an analysis of the competition
Amongst all social media management tips, this is one of the most important. Whether you manage your social media profiles in a niche or a highly competitive environment, you should always conduct a competitive analysis. This gives you an idea of the industry in which the audience is part of or is interested in.
Start by compiling a list of frequently asked questions about similar products and services, see how your competitors react to them, analyze your tone of voice, and how interactive they are. Take a closer look at the types of content they share (articles? Videos? Infographics? Funny GIFs?). When they gain followers, and when they lose them. Finally, extract the ideas from the competition analysis and prepare your competitive advantage.
A point of balance between automation and customization
Automation of social networks offers many opportunities, and you may get a little lost in them.
Although tools can do a lot of work for you and in your place, you should not forget the reason why you started using them in the first place: to facilitate tasks and thus be able to focus on core business.
If you automate your social media management tasks, you should spend the time you have saved on community management and optimizing your performance. The tools can help you improve, but they will never replace correct human interaction and message personalization.
You may think that your social networks are perfect, but are they? Don’t become complacent and forget to check them regularly. Always start by setting measurable marketing goals. Experiment with time bands and time zones. Don’t stick to the recommended times; instead, keep analyzing what works for your audience.
It doesn’t matter if you are a new company, a small local business, an NGO or a large corporation: optimizing performance is crucial in any organization. There is no one-size-fits-all strategy. What works wonderfully with one profile or platform is not necessarily as successful with others.
Networking and connection
Often, social media managers focus on the message rather than engaging with their audience. It seems difficult, but it doesn’t have to be. After reviewing the data analysis, find the weaknesses of your customers and what they are looking for.
It is also good to know the types of content that, in most cases, can increase engagement. According to research, 18% of all social actions are driven by “how-to” articles. Especially in B2B marketing, the audience appreciates the tutorials, step-by-step guides, and infographics. Inspire your audience with positive and real messages.
[BONUS]: Use social media management tools
As we know, managing all social media handles is difficult. A good option is to employ a management tool to automate these channels.
If you wish to automate your social networks, you can invest in social management tools such as Hootsuite, Buffer, and Sprout Social. Of course, there are many others; you can check my post on how social media management can improve your business.
You just learned how to grow my business on social media. And now, the next thing you need to do is apply what you’ve learned so that you can start growing your business and making money.
But remember, you don’t need to be a professional to employ social media for your business.
You don’t need another post on how to grow your business using social media. You don’t even need to apply all the social media management tips to start seeing positive results. And that’s because you now have everything you need on how to use social media for business.
So go ahead and get started right now, because your competitor just read this now!